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CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://smallbiz.meetup.com/366/calendar/8921927/ical/Green+P
 R+secrets:+How+to+get+pr+for+your+green+and+ethical+business/
X-WR-CALNAME:Events - Green PR secrets: How to get pr for your green and et
 hical business
BEGIN:VEVENT
SUMMARY:Green PR secrets: How to get pr for your green and ethical business
DESCRIPTION:The London Green and Ethical Startup Group\n\nSPECIAL MEETUP\n\
 nTwo experienced PR pros working in the green and ethical sector will share
  their experience getting PR for green and ethical companies. This is a wor
 kshop with presentations and a Q+A. Glen from Neo Creative will talk about 
 "the seven stories that the media love to tell." Helen from Green Row will 
 look more specifically at "Building the foundation of an ethical reputation
 ."\n\n\nNeo is a Brighton-based communications agency that works with organ
 isations that are committed to positive change. The organisations that Neo 
 has worked with include Greenpeace International\, WWF\, Energy Savings Tru
 st\, British Ecological Society and the Soil Association.\n\nGlen Poole\, N
 eo’s Communications and Training Director\, is an experienced writer\, stra
 tegist\, PR man and media spokesman\, best known for helping to put the con
 troversial Fathers 4 Justice campaign on the front page of every national n
 ewspaper. \n\nAs a trainer\, Glen draws on years of experience working on h
 igh profile campaigns to devise and deliver courses that are fun\, effectiv
 e and inspirational\n\nGlen is also founder of the Bounce Your Balls For Ca
 ncer campaign\, which raises awareness of testicular cancer through the med
 ia by getting people to do daft things on Space Hoppers. \n\nBuilding the f
 oundation of an ethical reputation by Helen Trevorrow\n\nThere’s nothing in
 herently newsworthy about a green product or service. In order to rise abov
 e the competition and grab the attention of the media you’ll have to implem
 ent traditional PR – clear consistent messaging\, strategic thinking\, unde
 rstanding the news agenda and good relationships with journalists and key i
 nfluencers. But being green means you’ve got a responsibility to conduct yo
 urself with professionalism and absolute transparency (don’t all businesses
  do that!?)\, back up all your claims with robust statistics\, independent 
 industry standards in simple clear language.\n\n\nHelen Trevorrow is the fo
 under of Green Row Communications\, the ethical lifestyle PR agency\, helpi
 ng businesses of all sizes create and manage their ethical reputations. Hel
 en has 13 years experience in Public Relations and has previously worked at
  both mainstream PR agencies and in house. Coverage coups include Page 3 in
  The Sun for the launch of Channel 5’s website and a front page splash on t
 he FT for DoubleClick\, an US tech company where she worked in house. This 
 week she’s helping Percol coffee publicise their 3 gold star winning Colomb
 ian Fairtrade and organic coffee\; encouraging Londoners to reduce their ca
 rbon emissions with Green Homes Concierge Service\, developed with the LDA 
 and helping to plan the next show for UKAware\, the UK’s leading ethical li
 festyle show.\n\nLondon - United Kingdom\n\nMonday\, October 20 at 7:00 PM\
 n\nPhoto: http://photos1.meetupstatic.com/photos/event/8/8/8/1/event_363494
 5.jpeg\n\nAttending: 39\n\nFee: Price: GBP 5.00 per person\n\nDetails: http
 ://smallbiz.meetup.com/366/calendar/8921927/
LAST-MODIFIED:20090129T192844Z
UID:event_8921927@meetup.com
CLASS:PUBLIC
CREATED:20081008T132615Z
DTSTAMP:20100107T214423Z
DTSTART:20081020T180000Z
DTEND:20081020T200000Z
GEO:51.52;-0.1
URL:http://smallbiz.meetup.com/366/calendar/8921927/
END:VEVENT
END:VCALENDAR