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Learn how to promote your green and ethical business. From the horse's mouth. Green and ethical marketers who know their business. And will share their hard won expertise.

* The importance of a good website- Sue Jueno (BookofGreen Allthingseco)

* Search Engine Optimisation & utilising directories -Katie Keegan and Sue Jueno (OneGreenEarth BookofGreen Allthingseco)

* Short videos for Ecotube/Youtube/Facebook/OGE/ATE Kate Neilson (Contaminant Media) and Chris Smith (Eco-Eube)

* Importance of collecting a database/newsletter list, & utilising networks- Kate Belcheva (Green-Sisters)

* Importance of using PR Lisa Jackson (Eurydice PR)

SPECIAL MEETUP

Two experienced PR pros working in the green and ethical sector will share their experience getting PR for green and ethical companies. This is a workshop with presentations and a Q+A. Glen from Neo Creative will talk about "the seven stories that the media love to tell." Helen from Green Row will look more specifically at "Building the foundation of an ethical reputation."

Neo is a Brighton-based communications agency that works with organisations that are committed to positive change. The organisations that Neo has worked with include Greenpeace International, WWF, Energy Savings Trust, British Ecological Society and the Soil Association.

Glen Poole, Neo’s Communications and Training Director, is an experienced writer, strategist, PR man and media spokesman, best known for helping to put the controversial Fathers 4 Justice campaign on the front page of every national newspaper.

As a trainer, Glen draws on years of experience working on high profile campaigns to devise and deliver courses that are fun, effective and inspirational

Glen is also founder of the Bounce Your Balls For Cancer campaign, which raises awareness of testicular cancer through the media by getting people to do daft things on Space Hoppers.

Building the foundation of an ethical reputation by Helen Trevorrow

There’s nothing inherently newsworthy about a green product or service. In order to rise above the competition and grab the attention of the media you’ll have to implement traditional PR – clear consistent messaging, strategic thinking, understanding the news agenda and good relationships with journalists and key influencers. But being green means you’ve got a responsibility to conduct yourself with professionalism and absolute transparency (don’t all businesses do that!?), back up all your claims with robust statistics, independent industry standards in simple clear language.

Helen Trevorrow is the founder of Green Row Communications, the ethical lifestyle PR agency, helping businesses of all sizes create and manage their ethical reputations. Helen has 13 years experience in Public Relations and has previously worked at both mainstream PR agencies and in house. Coverage coups include Page 3 in The Sun for the launch of Channel 5’s website and a front page splash on the FT for DoubleClick, an US tech company where she worked in house. This week she’s helping Percol coffee publicise their 3 gold star winning Colombian Fairtrade and organic coffee; encouraging Londoners to reduce their carbon emissions with Green Homes Concierge Service, developed with the LDA and helping to plan the next show for UKAware, the UK’s leading ethical lifestyle show.

Hatti Trading founder Emma Triplett shares her experience, her successes and failures, building up Hatti Trading, a socially conscious business selling her exclusive designer Fair Trade handbags made in Nepal. Hatti Trading supports these humanitarian organisations directly and indirectly. We can learn a lot from Emma's experience.

Jill Barker is the founder of Green Baby, the leading eco-friendly
children's brand, with four thriving stores in London, as well as a
mail order and wholesale business specialising in natural baby
products. Tonight she will share her experience and lessons setting
up this business and take us through the process from idea through
market research, fund raising and setting up and building the
business. We can learn a lot from her experience. Not to be missed.
This will be followed by a Q+A, networking and drinks.

Juliet Davemport, founder and Chief executive, of renewable energy company Good Energy will share her experience building the business. Tonight she will share her experience and lessons setting up this business and take us through the process from idea through market research, fund raising and setting up the business. We can learn a lot from their experience. Not to be missed. This will be followed by a Q+A, networking and drinks.